Datenschutzerklärung

Last updated: August 25, 2026

Momo & Luna operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Momo & Luna is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details, including your name, billing address, shipping address, phone number, and email address.

• Financial information, including payment card details, financial account information, transaction details, payment methods, and payment confirmations.

• Account information, including your username, password, security questions, preferences, and account settings.

• Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your transaction history.

• Communications with us, including information you provide when contacting customer service or otherwise communicating with us.

• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide information to us.

• Automatically through the Services, including information collected from your device when you use the Services and through cookies and similar technologies.

• From our service providers, including companies that provide technology, payment processing, fulfillment, analytics, customer support, shipping, or other services on our behalf.

• From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing and Improving the Services

We may use your personal information to:

• Process payments and orders.

• Fulfill and ship purchases.

• Process returns, refunds, exchanges, and cancellations.

• Create and manage your account.

• Remember your preferences and products you may be interested in.

• Send information related to your purchases or account.

• Provide customer support.

• Enable reviews and other customer features.

• Personalize and improve your experience with the Services.

• Recommend products that may be relevant to you.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or other permitted channels and displaying advertisements for products or services.

Advertising may be personalized based on your activity on our Services, products you have viewed or purchased, or other information where permitted by applicable law.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts.

• Provide a secure shopping and payment experience.

• Detect, investigate, prevent, or respond to fraudulent, illegal, unsafe, or malicious activity.

• Protect our customers, business, and Services.

• Comply with security and fraud-prevention requirements.

If you create an account, you are responsible for keeping your login credentials secure and should not share your password or account access information with others.

Communicating With You

We use personal information to respond to your inquiries, provide customer support, communicate regarding your orders, and maintain our customer relationship with you.

Legal Reasons

We may use personal information where necessary to:

• Comply with applicable laws and regulations.

• Respond to valid legal requests or legal proceedings.

• Cooperate with law enforcement or government authorities where legally required.

• Protect or enforce our legal rights.

• Investigate potential violations of our policies or terms.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and as permitted by applicable law.

This may include:

• Shopify, service providers, and vendors that provide services such as website hosting, payment processing, IT services, analytics, customer service, fulfillment, shipping, and cloud storage.

• Business and marketing partners that help us provide marketing services or advertising.

• Third parties you direct us to work with, for example where disclosure is necessary to fulfill or ship your order.

• Our affiliates or companies within our corporate group, where applicable.

• Parties involved in business or legal transactions, such as a merger, acquisition, financing, restructuring, sale of assets, insolvency, or bankruptcy.

• Government authorities or other parties where disclosure is required by law, legal process, or necessary to protect our legal rights or the rights and safety of others.

Depending on where you live, you may have the right to opt out of certain forms of targeted advertising or sharing of personal information.

Relationship With Shopify

Our Services are hosted by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of the Services in order to provide and improve Shopify-powered services.

Information you submit through the Services may be transmitted to Shopify and other service providers, including parties located in countries other than the country where you live.

We may also use Shopify features that use information from your interactions with our store, Shopify, and other merchants in order to improve the Services, personalize experiences, and support our business.

In circumstances where Shopify independently determines how certain personal information is processed, Shopify is responsible for that processing.

You can learn more by reviewing the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites, services, or online platforms operated by third parties.

If you follow a link to a third-party website, we recommend reviewing that third party’s privacy policy, security practices, and terms.

We are not responsible for the privacy, security, accuracy, or reliability of third-party websites or services that we do not control.

Information you post publicly or semi-publicly, including information posted through social media platforms, may also be visible to other users and third parties.

Our inclusion of a link does not necessarily imply endorsement of the third-party website, platform, or its owner.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age at which they may legally consent to the processing of their personal information in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us so that you may request its deletion where required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable measures designed to protect personal information.

However, no security system is completely secure, and we cannot guarantee absolute security of information transmitted or stored through the Services.

We recommend that you do not send sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for purposes such as:

• Maintaining your account.

• Providing the Services.

• Processing purchases and returns.

• Meeting legal, tax, accounting, or regulatory obligations.

• Resolving disputes.

• Preventing fraud.

• Enforcing our agreements and policies.

The specific retention period may vary depending on the type of information and the purpose for which it was collected.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information.

These rights are not absolute and may be subject to exceptions or limitations under applicable law.

Right to Access / Know

You may have the right to request access to personal information we maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information we hold about you and, in some circumstances, request that it be transferred to another organization.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of activities legally considered the “sale” or “sharing” of personal information or the use of personal information for targeted advertising.

Where applicable, you can exercise these rights through the privacy options available on our website or through Shopify’s privacy tools.

If you visit our website with the Global Privacy Control (GPC) preference signal enabled, we may treat the signal as an opt-out request where required by applicable law.

You can learn more about Global Privacy Control at:

https://globalprivacycontrol.org/

Other than legally recognized signals such as GPC where applicable, we may not recognize other “Do Not Track” signals sent by your browser or device.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Even if you opt out of promotional communications, we may still send non-promotional messages relating to your purchases, account, customer service requests, or other transactions.

Additional Rights for EEA and UK Residents

If you live in the European Economic Area or United Kingdom, applicable law may provide additional rights, including:

• The right to object to processing of your personal information in certain circumstances.

• The right to restrict processing of your personal information in certain circumstances.

• The right to withdraw consent where we rely on consent as the legal basis for processing.

Withdrawing consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

You may exercise applicable privacy rights through the options available on our Services or by contacting us using the details provided below.

We may need to verify your identity before processing certain privacy requests.

Where permitted by law, you may also designate an authorized representative to submit a request on your behalf. We may require evidence that you authorized the representative to act for you.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact information below.

Depending on where you live, you may also have the right to appeal a decision relating to your privacy request or lodge a complaint with your local data protection authority.

Residents of the EEA can find their relevant data protection supervisory authority through the European Data Protection Board.

International Transfers

Your personal information may be transferred, stored, or processed outside the country where you live.

Where required by applicable law, transfers of personal information outside the European Economic Area or United Kingdom will be carried out using recognized safeguards, such as the European Commission’s Standard Contractual Clauses, UK-approved transfer mechanisms, or transfers to jurisdictions recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal obligations, or operational requirements.

When we make changes, we will post the revised Privacy Policy on our website and update the “Last updated” date above.

Where required by applicable law, we will provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us at:

hi [at] momoandluna [dot] com

For purposes of applicable data protection laws, the entity responsible for processing your personal information is:

HOW ARE YOU REALLY, LLC
1111B S Governors Ave STE 21419
Dover, Delaware 19904
United States

Momo & Luna is operated by HOW ARE YOU REALLY, LLC.